Step 3: Analyze Data Gathered From the Surveys, Focus Groups, and Your Focus Groups, and Your Previous Assessment Efforts

As you review your findings from the "define" and "locate" phases of this process, along with your recent focus groups and surveys, you might see common characteristics and needs that will enable you to create a list of key findings for each population. Look for common themes and emerging patterns that relate to reaching at-risk populations with messages they understand and to which they can respond.

Your findings might show that some cultural groups are less trustful of official government messages than the population as a whole and that they desire communication materials that are culturally relevant to their group. CBOs and FBOs can serve an important role in reinforcing and validating information for these groups who might receive information through mainstream channels first. The messages disseminated through these trusted sources will be consistent and reinforce the messages through the mainstream channels.