Phase 1: Describe Problem

Introduction

Step 1.1 Write a problem statement.

Step 1.2 Assess the problem's relevance to your program.

Step 1.3 Explore who should be on the planning team and how team members will interact.

Step 1.4 Examine and/or conduct necessary research to describe the problem.

Step 1.5 Determine and describe distinct subgroups affected by the problem.

Step 1.6 Write a problem statement for each subgroup you plan to consider further.

Step 1.7 Gather information necessary to describe each subproblem defined in new problem statement.

Step 1.8 Assess factors and variables that can affect the project's direction.

Summary

Phase 2: Analyze Problem

Introduction

Step 2.1 List the direct and indirect causes of each subproblem that may require intervention(s).

Step 2.2 Prioritize and select subproblems that need interventions(s).

Step 2.3 Write goals for each subproblem.

Step 2.4 Examine relevant theories and best practices for potential intervention(s).

Step 2.5 Consider SWOT and ethics of intervention options.

Step 2.6 For each subproblem, select the intervention(s) you plan to use.

Step 2.7 Explore additional resources and new partners.

Step 2.8 Acquire funding and solidify partnerships.

Summary

Phase 3: Plan Intervention

Introduction

Step 3.1 For each subproblem, determine if intervention is dominant.

Step 3.2 Determine whether potential audiences contain any subgroups (audience segments).

Step 3.3 Finalize intended audiences.

Step 3.4 Write communication goals for each audience segment.

Step 3.5 Examine and decide on communication-relevant theories and models.

Step 3.6 Undertake formative research.

Step 3.7 Write profiles for each audience segment.

Step 3.8 Rewrite goals as measurable communication objectives.

Step 3.9 Write creative briefs.

Step 3.10 Confirm plans with stakeholders.

Summary

Phase 4: Develop Intervention

Introduction

Step 4.1 Draft timetable, budget, and plan for developing and testing communication mix.

Step 4.2 Develop and test creative concepts.

Step 4.3 Develop and pretest messages.

Step 4.4 Pretest and select settings.

Step 4.5 Select, integrate, and test channel-specific communication activities.

Step 4.6 Identify and/or develop, pretest, and select materials.

Step 4.7 Decide on roles and responsibilities of staff and partners.

Step 4.8 Produce materials for dissemination.

Step 4.9 Finalize and briefly summarize the communication plan.

Step 4.10 Share and confirm communication plan with appropriate stakeholders.

Summary

Phase 5: Plan Evaluation

Introduction

Step 5.1 Identify and engage stakeholders.

Step 5.2 Describe the program.

Step 5.3 Determine what information stakeholders need and when they need it.

Step 5.4 Write intervention standards that correspond with the different types of evaluation.

Step 5.5 Determine sources and methods that will be used to gather data.

Step 5.6 Develop an evaluation design.

Step 5.7 Develop a data analysis and reporting plan.

Step 5.8 Formalize agreements and develop an internal and external communication plan.

Step 5.9 Develop an evaluation timetable and budget.

Step 5.10 Summarize the evaluation implementation plan and share it with staff and stakeholders.

Summary

Phase 6: Implement Plan

Introduction

Step 6.1 Integrate communication and evaluation plans.

Step 6.2 Execute communication and evaluation plans.

Step 6.3 Manage the communication and evaluation activities.

Step 6.4 Document feedback and lessons learned.

Step 6.5 Modify program components based on evaluation feedback.

Step 6.6 Disseminate lessons learned and evaluation findings.

Summary