The behavioral change theories covered by this tool can help you develop basic campaign and message strategies. However, they won’t tell you how to word a message in the most compelling way and they may not point to specific communication channels.
- For advice on framing compelling messages, go to MessageWorks.
- If you know you want to use social media channels, but don’t know which one(s) would work best in your situation, go to SocialMediaWorks.
- Choosing a theory gives you a short list of mechanisms of behavior change and (possibly) short-term outcomes (e.g., intentions) that precede actual behavior change. For help with a sound, feasible, stakeholder-responsive plan to evaluate change in these constructs and mechanisms, go to ProofWorks.
-
MessageWorks
Crafting and Defending Effective Messages
SocialMediaWorks
Developing a Strategy for Using Social Media
ProofWorks
Creating an Effective Evaluation Strategy